Our collective has always shown a strong commitment to providing world-class tourism experiences in a sustainable and responsible manner. To further manifest the true commitment and greater vision, we have asked all our accommodation and activities suppliers to adopt and follow our 4 pillars of sustainable and responsible tourism.

Observing sunrise or sunset is truly captivating, a spectacle to one’s eyes. Doing so from different locations adds a special dimension to the journey, offering rewarding moments to anticipate exciting activities ahead or to reflect on past travel adventures as the day draws to a close.

"Fresh air, great scenery and a wide open road are the Holy Trinity of freedom – and it’s there for anyone with a set of wheels." - CNN Travel

South Africa’s 2023 Cape winter season was marked by above-normal rainfall for most parts of the province - the fruits of this can be seen in the earlier than normal flower season blossoming more each day. With spring almost around the corner, one can sense the excitement for the upcoming change of season and the many months of sunshine that await.

„What does the clue say? Where are we going?” That’s how our Cape Country Routes Amazing Race kicked off… 4 teams of travel agents from around the world were invited to discover our scenic Routes - West Coast-, Wine-, Whale and R62 - and experience our hidden gems in a fun way road-tripping in Jimny 4x4’s. It was an opportunity to shift perspective and find new, exciting travel experiences for their clients.

It’s the harsh beauty of the Karoo, the open spaces and the unique sparkling skies that touch your heart and encourage you to “just be”. The beauty of “Nothingness” invites to reflect and truly appreciate the present moment with all thoughts and senses.