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It is during Corona times that guest do not only look for “Character, Charm and Romance”, the hallmark of Cape Country Routes. They also look for a commitment to provide a safe stay. Across the group our members have pledged to adhere to the protocols for COVID-19 during the time of the pandemic as recommended by die TBCSA (Tourism Business Council of South Africa) and validated by the WTTC (World Tourism and Travel Council). One could even call it a commitment to “Collective Covid Rules”.

Corona Times are like a stormy sea…

Over the last couple of months the international sailing boat “tourismstrong” offered free seats to anyone involved in tourism – from accommodation, activity and transport suppliers to destination managers, tour operators and travel agents. It’s a bumpy journey, a long one and without any clear indication of when the bad weather will clear. What did become very clear is that we are all in this together! So let’s sit close together, hold on tight and survive this storm! #IamTourism #WeAreTourism

Travel advisors are fighting daily to avoid refunds and minimize penalty fees while constantly staying informed on all the latest warnings, regulations, protocols and travel trends to be #travelready when the world starts to travel again. It is a commitment to an industry that many of us are so deeply passionate about. This commitment certainly requires a positive mindset and gives #tourismstrong a deeper meaning, a whole new dimension! This article is a tribute we wish to pay to you on behalf of Cape Country Routes, a group of owner-managed accommodation and activity products that has and will always work closely with tour operators and travel agents.

As the members of the group regularly exchange online, sharing their best practices with regards to protocols and travel preparations, the group has created inspiring packages to kick-start travel ideas and travel bookings. #BackToTheRoutes and #bestroadtrip is the motto of these packages suggesting different itinerary options. Some are packaged according to themes and niche interests, others packaged according to more traditional routings:

As the travel world we used to know is undergoing severe changes and the so called #VUCA world (a world marked by volatility, uncertainty, complexity and ambiguity) becomes the new reality, travel experts predict that we will soon be witnessing a #BackToTheRoutes movement, a movement towards travel along the quiet, off the beaten track and crowd-free roads. People long for freedom, personal freedom but also the desire to move around freely, spend time outdoors, witness fauna and flora unfold – enjoy nature at its best!